The Hamilton City Council has launched its first car-share scheme.
It will allow people to hire a vehicle by the minute, hour, day or overnight by using an app on their phone.
The council's general manager for infrastructure operations, Eeva-Liisa Wright, said the Loop Car-Share scheme would reduce the need for people in the city to own a car.
"It's a vehicle version of a Lime scooter."
It would also reduce traffic in the city, she said.
"It is a transport choice, so if you do take a bus into town, or cycle and you do need a vehicle, you always have the ability to hire a vehicle for the time you need it rather than bringing your own car in.
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"We just need to get people away from the mentality of thinking they need to own their own private car."
It was estimated that one car-share equated to taking between six to 10 cars off the road, Ms Wright said.
Cars could be picked up and returned to parking spaces set-up specifically for car-sharing.
"Where you unlock the car is where you return it to at this stage."
Fourteen spaces have so far been allocated in the city for a three-year trial of the scheme.